What retail store wouldn't want to draw customers from their competitors?
Weather related sales promotions are a creative marketing tool. Weather Insurance provides retail stores with the ability to use the weather as a means to create a unique marketing strategy to increase publicity, drive traffic and ultimately increase sales for their store. By using weather insurance, a retail store can advertise a 100% rebate on all items purchased during a specified time period, if a specific weather peril occurs on a specific day. This successfully proven sales promotion is being used by retailers to drive sales to their store by using the weather on National Holidays. Or better yet, it could be a perfect way to entice customers during the slower times of the year. No matter where you are located, our team can customize a promotion that your competitors will envy. Think of the public relations opportunities that will be created with the local media.
We will customize a policy to fit your needs. Weather Promotions most often utilize rain, snow or temperature as the weather peril. The cost to insure these promotions is generally 1% - 5% of sales generated.
One of our sales promotion policy holders was recently featured in an article by National Jeweler. Click here to view the article.
Examples
ABC Store runs a "White Christmas" promotion. If it snows 4" or more on Christmas Day, any customers who purchased merchandise from Thanksgiving through December 15 will receive a full refund on the price of their merchandise.
XYZ Pool Company runs a "Memorial Day" Promotion. If it rains 1/2" or more on Memorial Day, any customers who purchased a pool from April 1 through May 15 will receive a full refund on the price of their pool.
TBA Hardware store runs a "July 4th" Promotion. If the temperature on July 4 exceeds 100 Degrees Fahrenheit, any customers who purchased a barbeque from May 1 through June 20 will receive a full refund on the price of their barbeque.
To receive a free quote, please provide the following information:
- Location of Event (City/State):
- Promotion Period:
- Weather Peril:
- Peril Date:
- Estimated Sales: $
- Name of Insured:
Get a jump on your competitors. Contact us for a free quote.